Gone are the days of the keyword stuffer and in are the days of the “natural writer.” Do you remember all of those niche Websites that used to pop up everywhere that had a huge block of keywords in the footer? Even those who didn’t know much about Internet Marketing figured out why they did that. It was because the old Search Engine Algorithms weren’t very advanced and were tricked into thinking that those pages were very relevant to the stuffed keywords.
The good news for honest marketers is that this type of method is no longer effective, or is it? We still hear the phrase “keyword density” mentioned a lot. It isn’t even considered a form of spam to many online marketers. What I would like suggest is that focusing on a set “keyword density” is indeed SPAM!
Think of it from the point of view of the Search Engine owners. Are pages with a certain keyword density more valuable to their precious users than a page that contains a natural flow of keywords? My answer would be “no.”
You may be thinking that I am way off here and many would probably agree. Before you make that assumption let me hit on one more thing:
Although using a light keyword density can be effective, the technique is going downhill fast with the introduction of “Latent Semantic Indexing” (LSI.)
Take a look at the history of “Search Engine Optimization” (SEO) and you will see how the effectiveness of “Keyword Density” in a Webpage is dropping.
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What has worked in the past no longer works today. What works today will no longer work in the future. Are you writing for the present or the future? Are you writing for people or Search Engines?
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