Writing articles is an excellent way to promote your website ranking. Links from your articles drive traffic to your site. They aid in your search engine optimization efforts. These two facts lead to the simple conclusion that the more an article is redistributed and article submissions, the more traffic a site will acquire.
A few well known methods for ensuring that your article is republished are:
- Writing unique and useful content
- Writing articles between 600 and 1000 words
- Optimizing your articles for high traffic search engine keywords
These are all excellent methods, but much like a glass of orange juice, scrambled egg and slice of toast aren’t "complete" without a bowl of Cheerios, neither is your article submission without HTML.
Below are 4 reasons why you should be using HTML every time you submit.
1.) More Traffic:
Internet readers are lazy. According to renowned web usability expert, Jakob Nielsen of Useit.com, readers are much more likely to read web copy if it is "scannable."
Scannable web copy:
- Bolds important points in paragraphs
- Breaks long paragraphs down into shorter ones
- Makes use of bulleted lists
- Clearly marks off new thoughts with section headers.
Text that is scannable will yield readers that get to the end of that text, which in turn will yield more clicks on your links i.e. more traffic! The scannability of your text is severely limited without the use of HTML.
2.) Formatted Text is More "Publisher Friendly":
Publishers are looking for scannable web copy in the articles they publish. Take for example this excerpt regarding preferred formatting techniques from one of the Internet’s most trusted domains, About.com.
"Avoid lengthy paragraphs and provide the [article] in Web reading format where people tend to scan and read less. Include bullet points and sub headings to make reading easy and enjoyable. Please provide additional links to web sites that a reader may explore the topic in greater depth."
This particular About.com subdomain boasts a Google Page Rank of 7 as well as thousands of visitors every day. Along with other standard submission techniques, HTML in your website submission services will give you the best chance of getting featured on this site.
3.) Control of Anchor Text:
Anchor text is one the most influential factors when it comes to search engine rankings. By using HTML in your article submissions, every link that you acquire will be fully optimized for the search engines.
Without HTML, your links can not be optimized to the same degree. While it is true that the text surrounding an active link is taken into consideration by search engine algorithms, it is not weighted nearly as heavily as the actual anchor text of that link.
Anchor text can only be manipulated using HTML.
4.) Speed of Submissions:
Most article submission software or automated submission services will speak to the contrary of this point. They do not allow HTML formatting in their mass submissions and they generally cite two reasons why not:
Most article directories don’t accept HTML
With all the variances in article submission sites, it’s too slow to submit HTML
Both of these statements are false. Article Submission software and services haven’t taken the time to compile the proper resources that make these statements true. Fortunately, I have.
Directory Submission Services
Why?
Search engines like to see a URL or web address of like:
http://www.cheap-directory-submission.com/search-engine-submissions.php
NOT one that looks like
So try to restrict your site to as few SEO friendly Directories as possible and try to put your most important pages as close to the root directory as possible too. So the spiders don't have to "fish through" directory after directory to find your pages.
-- Tip 3 --
When creating your website, implement a "reverse pyramid style" construction.
Why?
Search engines like to see a broad to specific layout. Your index page, would be your broad or wide theme about your whole website, and your interior pages should focus in or "zero-in" to a specific interest. For example, if your site is on dogs, a more specific area or page would be show dogs and/or working dogs etc.
and finally
-- Tip 4 --
Website Submission Services to the engines, do a bit of research and seek out the search engine(s) that "feeds" the other search engines and thus website submit to the one or ones that feed the most to other engines.
Why?
Many search engines get their results from other search engines. For example, Google, supplies results or feeds results to AOL, Netscape, and iWon. So, if you get indexed within Google, you will most likely get into the indexes of AOL, Netscape, and iWon since these other engines get their results from Google. You get the idea? So even though you might only be submitting article or website to one engine, you are "indirectly" submitting to many more.
These 4, small but very powerful ideas implemented into your site will bring you a big boost of Targeted Traffic. Because don't forget search engines are THE most largest source for Targeted Traffic online today.
This is because, whoever goes searching on a Search Engine is looking for one thing and usually one thing only. So if your site is present within the top pages of the niche or topic that visitor/searcher is looking for, you are the most likely candidate and target for him/her to hit by having your website right there in front of them.
1. Why Directory Submission Service?
2. When Use Directory Submission Service?
3. Yahoo Unveils Search Assist Improve SERP with Article Submission Service