Try writing some articles and article submissions that allow other web site owners to put your articles on their web sites. Find article submission services that allow you to add a one or two paragraph signature at the beginning or end of each article. Every article you write should have a different signature and, most importantly, it should have links to related information on your web site. The related information on your web site can be more articles, discussions, blog entries, and so forth. Most importantly, make sure you submit your on-site content to the major news feeder sites like del.icio.us, dig, and nowpublic. These are another great way to get exposure and links to your content.
Finally, make sure the article submission service you choose requires web site owners to put your signature on their site. Some don't; these will not help your rankings and you are wasting your time with them.
A major part of search engine optimization is link building. Link building is the process of getting other web sites to place a link to your web site on their own web site. Over the years there have been many linking strategies developed so that web sites would rank well in the search engines. Many of these strategies, while still used by some SEOs, are just "played out."
The most played out linking strategy is automated reciprocal linking. Reciprocal linking involves actively searching for related web sites, placing a link to a web site and then sending the web site owner a canned e-mail asking them to link back. A web site owner who has a popular site is more than likely being inundated with link exchange requests. Chances are your canned e-mail is being used by thousands of other web site owners looking for sites with which to exchange links.
Another reason a link swap is played out is because the process simply doesn't carry as much weight as it used to. Search engines like Google and Yahoo! do not value links that are bartered for, and a link exchange is just that, an agreement to place a link on your site for something in return.
Another played out linking strategy is purchasing links from an automated system or link farm. The fundamental problem with automated linking systems and link farms is that they are based on swapping links with another site; in other words, it's another bartered link.
Additionally, most of the automated systems available on the market only allow you one link per account. This means that all of the text in the anchor tags of your link is the same. For example, let's say my target keyword is "Quit smoking now." If all of the links that point to my site look like this:
<a href= "http://www.cheap-directory-submission.com">Website Submissions</a>
Then I would have thousands of links to my site all with the same anchor text. This does not look natural to the search engines. Over time, these links will be de-valued and my rankings will drop. As the search engine algorithm becomes more sophisticated the ability for them to detect unnatural linking strategies becomes better.
Links make the World Wide Web go round. Links are how we get from place to place on the web and they're the vehicle that allows us access to an infinite amount of information. Links also give us more traffic to our sites. This article will explain why you should increase the number of links to your site, and how to do it. It's only logical that the search engines take the number of links pointing to a particular web site into account when ranking the sites in their index. A link to your web site is seen as a vote for your web site. It's a simple concept really. I always like to use the example of a party when explaining the idea of how and why linking works.
We've all been to a party and started, or overheard, a conversation with someone taking about a great product or service. Depending on how much you trust that person, you may or may not buy the product or service, but you will definitely check it out.
Word of mouth advertising is the most effective form of advertising. The idea of linking to other web sites was intended to be the web's form of word of mouth advertising. I say "intended" because in the early days of link exchanging the search engine algorithms could be easily manipulated.
Many web site owners figured out that it was relatively easy to artificially inflate the number of sites that the search engine thought linked to you. This was accomplished in many different ways but the underlying problem was that the sites that were linking to one another had nothing to do with one another.
Let's go back to our party for a minute and let's pretend you and I were in a nice discussion about our yards and the ideas we have to improve the curb appeal of our homes. Then I blurt out, "Hey! You know, I know a great pastry chef who makes killer crème roulette." The look on your face is probably priceless at this point.
That's pretty much what was happening on the Web. Poker sites were linking to diet pill sites and cooking sites would like to car dealers. The fundamental problem with this behavior was that it did not serve the human interests and only catered to the search engine robots.
Thankfully the search engines stepped up and began to recognize that unrelated links not only made the web less organized and more of a mess to navigate but it also diluted the content of web sites and made it more difficult to classify those sites in their index. The position taken by Google and Yahoo! in the early days was a great one in my humble opinion. Who knows what the web would look like to today if they didn't?
Before I begin, it is important to note that a link to your web site can not "hurt" your rankings. Google devalues links but the search engine will not penalize your site for a link that points to your web site.
1. Why Directory Submission Service?
2. When Use Directory Submission Service?
3. Yahoo Unveils Search Assist Improve SERP with Article Submission Service